Dubai -- MEPEQ, a leading provider of factory automation and connectivity solutions in the MENA region, proudly unveiled its latest Serialization Solution at Gulfood Manufacturing 2025, reinforcing its commitment to advancing traceability, transparency, and operational efficiency across the supply chain.
The new solution is designed to help manufacturers in the food, beverage, and pharmaceutical sectors achieve full end-to-end product traceability from production lines to the hands of consumers. By integrating serialization with smart data analytics and machine connectivity, MEPEQ’s system enables real-time tracking, compliance with global standards, and deep visibility into production and distribution flows.
“Serialization is no longer just about compliance; it’s about control, intelligence, and trust across the supply chain,” said Tony Meghabghab. “Our new Serialization Solution embodies MEPEQ’s vision of helping manufacturers build smarter, safer, and more connected operations in full alignment with Industry 4.0.”
Participating alongside MEPEQ at Gulfood Manufacturing were its global European partners — HEUFT, LANGGUTH, and TWINPACK — each a leader in their respective domains of inspection, labeling, and packaging. The partnership reflects a shared commitment to delivering world-class technologies and customized solutions that empower regional producers to compete on a global scale while adhering to the highest standards of quality, safety, and efficiency.
MEPEQ’s Serialization Solution combines state-of-the-art coding and marking systems, automated inspection, and data-driven software integration to ensure every product is uniquely identifiable, verifiable, and traceable. It empowers manufacturers to:
· Combat counterfeiting and ensure product authenticity
· Enhance recall management and regulatory compliance
· Optimize production and logistics efficiency through connected insights
· Strengthen consumer confidence and brand protection
At Gulfood Manufacturing 2025, MEPEQ shared insights and expertise on this technology, as well as other innovative end-of-line technologies such as Cobot and Robot Palletizing systems, combining intelligent algorithms, as well as modular Autonomous Mobile Robots (AMRs) for transporting packaging materials within the facility.
“Our approach goes beyond technology. We deliver end-to-end value from consulting and design to system integration and after-sales support,” noted Meghabghab. “This launch underscores our commitment to helping regional manufacturers achieve global competitiveness through innovation and digitalization.”
Describing Gulfood Manufacturing as “an unmissable event,” Meghabghab said it provides “a great opportunity to connect with our clients beyond the factory setting to sit and have coffee, strengthen relationships, and discuss innovative technologies and trends.”
He added: “There’s also tremendous momentum in the region, especially in Saudi Arabia, where government initiatives are driving automation through new financing programs in response to the rising cost of foreign labor. This year, we’re managing several major projects in KSA, particularly in the packaging sector.”
MEPEQ continues to lead the region’s transformation toward smart manufacturing and sustainable industry practices, enabling clients to optimize efficiency, ensure quality, and meet the highest international standards of traceability and safety.
